Jorge van Balen holds a bachelor’s degree in Chemistry at the University of Simon Bolivar, Venezuela and a master’s degree in Food Science from the University of California. Jorge served as a scientific researcher for 15 years, developing a fruit and wine industry in tropical conditions. Jorge leads Xfinity Lab with over 35 years of experience in R&D, Technology and e-commerce fulfillment in nutraceutical industries and a devotion for personal health and wellness after competing at XX Olympic Games of Munich, Germany 1972.

Since then he has dedicated much of his free time to supporting kid’s health in the local community, including coordinating a swim program for children with special needs and serving on the board of the Down Syndrome Association of Miami.